Mr. Sella joined RADA in January 2003 and served as COO since April 2003 till July 2007, then as Chief Business Development Officer till November 2016, and then nominated as CEO of the company.
Between 1982 and 1997 Mr. Sella worked at Elbit Systems Ltd., where his last positions were director of programs, director of avionics engineering and director of business development. Between 1997 and 2000 he served UltraGuide Ltd., a medical devices start-up, as VP of Business Development and VP of R&D. During the three years prior to joining RADA, Mr. Sella was the president of NeuroVision Inc., a medical technology start-up. Mr. Sella has a B.Sc. degree (cum laude) in Computers Engineering from the Technion (The Israeli Institute of Technology). He served as a fighter aircraft navigator in the Israeli Air Force.