Mr. Sella joined RADA in January 2003 serving as COO (2003-07), Chief Business Development Officer (2007-16) and as company CEO (2016 till today).
Mr. Sella began his career at Elbit Systems (1982-97) where he held positions as Director of Programs, Director of Avionics Engineering and Director of Business Development.
Prior to joining RADA he worked at UltraGuide, a medical device start-up, as VP Business Development and R&D (1997-2000) and was President of NeuroVision Inc., a medical technology start-up (2000-03).
Mr. Sella has a B.Sc. (Cum Laude) in Computer Engineering from the Technion (Israel’s Institute of Technology). He served as a fighter aircraft navigator in the Israeli Air Force.

Mr. Israel joined RADA in 2017 as its Chief Financial Officer. Prior to that Avi worked at Maman Group as its CFO as well as the CEO of Logisticare (Maman subsidiary). Avi has many years of experience in the IT industry & the Telecom industry in both private and publicly traded companies. Avi holds a BA degree in Accounting and in Economics as well as EMBA, both from Bar-Ilan University. Avi is also a Certified Public Accountant in Israel.

Mr. Dorani joined RADA in March 2020 as our Chief Operating Officer. Mr. Dorani served as the Chief Financial Officer of Pointer Telocation Ltd. (NASDAQ: PNTR) from April 2017 until Pointer’s in October 2019. Mr. Dorani was employed in various senior capacities with Pointer starting in 2008. Mr. Dorani, who has more than 15 years of experience in high-tech and low-tech industries in various finance positions, holds a B.A. degree in Economics and Accounting and a Master of Business Administration from Bar Ilan University in Tel Aviv. Mr. Dorani is also a certified public accountant in Israel.

Mr. Kiperman serves RADA as Chief Technology Officer since July 2007. Mr. Kiperman joined the company in 1984 as project manager of several embedded avionics development programs, and in 2000 was nominated as Director of Engineering. From 1982 until 1984 Mr. Kiperman served as a hardware development team leader at Tadiran, developing digital communication systems. From 1977 till 1982 Mr. Kiperman served as a senior engineer in the Israeli Air Force Weapons Control Branch. Mr. Kiperman holds a B.Sc. in Electrical Engineering from the Technion (The Israeli Institute of Technology).

Before joining Rada in April 2022, Mr. Alon Amitay has completed 24 years of service in Rafael, the  government owned Israeli Defence company. During his service he held various business and managerial positions, including acting as the Managing Director of Rafael’s wholly owned subsidiary in the UK, responsible for its business activity in the region.  

Between 1991-1998 he served as an officer in the Israeli Air Force HQ as a Project Manager.  

Alon holds a BS.c in Aerospace Engineering from the Technion, MS.c in Industrial Engineering from Ben-Gurion University and MA in Political Science from Haifa University.

Mr. Wittenberg joined RADA in November 2018 as its VP of Products Development. Mr. Wittenberg served Elbit Systems – Elisra LTD in various R&D positions since 2008, his last position was Head of R&D for the Radar Solutions Business Unit. Before joining Elbit Systems – Elisra, Mr. Wittenberg served as a DSP and RF Integration Engineer at Comsys. From 2002 till 2006 Mr. Wittenberg served as an officer in the IDF signal corps (C4I) where he worked on data links and localization systems. Mr. Wittenberg holds a B.Sc. degree in Electrical Engineering (cum laude) from the Technion (The Israeli Institute of Technology) as well as M.Sc. degree in Electrical Engineering from Tel-Aviv University.

Mr. Schwartz joined RADA in February 2017 as VP Business Development & Marketing, Mr. Schwartz has 20 years of experience in the defense market, served Elbit Systems LTD, Elisra LTD, Controp Precision Technologies LTD. and others in various technical and commercial positions, his Last position was a Senior Director of International Marketing and Sales with Controp Precision Technologies LTD.
Mr. Schwartz was a former IAF Attack helicopter pilot.

Ms. Neuman joined RADA in 2019 as VP Quality Management. Prior to RADA, Mrs. Neuman worked at Verint systems and Comverse. Her last position was VP Quality and Sustainability. Ms. Neuman has over 25 years of progressive experience and proven records of significant, successful contribution to Quality, Compliance and processes optimization at global High-tech industries.
Ms. Neuman brings extensive knowledge and experience in quality assurance methodologic, helping organizations to improve their business performance and results by improving their products’ development and management processes.
Ms. Neuman has an MBA in Management & Business Psychology and a bachelor’s degree in business administration and IT.

Ofir Edelman is RADA’s VP of Production & Procurement, and manages the company’s production plant in Beit Shean. Ofir has extensive experience in senior operations management positions, and has managed industrial and technological production plants.
From 2000 to 2014 Ofir served as a plant manager, business operations manager and senior operating director of a large multi-layer capacitors manufacturing plant of Vishay. The plant in Migdal Haemek supports leading companies in the automotive industry and the global medical devices industry. As part of his duties, he was also responsible for managing development and marketing activities in Germany and the United States. Before joining RADA he served as COO of MCP, A niche export company in the WW plastics industry, has built production infrastructures and contributed to its transformation into an equally high volume competitor in the global market.
Mr. Edelman has B.Sc in Industrial Engineering from the Ruppin College and MBA from IDC Herzliya.

Mrs. Bar joined RADA in 2017 as HR Director. Prior to Rada, Between 2005 until 2017, Ronit worked at Medtronic (Legacy Given Imaging GIVN) in several senior leadership roles in Human Resources and Organizational Development. During this time, she had acquired broad global experience in HR in a rapidly growing company. Prior Given Imaging, worked as an organizational and management consultant in several leading consulting companies. Ronit Bar has an MA in Organizational Sociology and BA in Political Science from Bar Ilan University.

Mr. Marom joined RADA in November 2018 as VP BD India. Mr. Marom brings to RADA deep experience growing highly innovative Israel-based technology companies in global markets. He has been a Partner at Veritas Venture Partners, one of Israel’s first venture capital firms, later served a VP North America of software company Time To Know, and most recently served as CEO of a young cyber-security venture. Earlier in his career, Mr. Marom helped develop innovative UAS systems at Silver Arrow (acquired by Elbit systems), and served as an officer in the Israeli Intelligence Corps. Mr. Marom holds a B.Sc. in Aerospace Engineering from the Technion, Israel Institute of Technology, and an MBA from INSEAD.